• Trufa
    Big Analytics for the CFO: A First Look at Trufa Scoop
    An Enterprise Applications First Look Report
    Author: Industry Analyst Joshua Greenbaum
    SCOOP
  • Trufa
    Trufa Launches Trufa Scoop at DEMO Enterprise
    April 3, 2014 · San Francisco, CA
  • Trufa Scoop company info page
    Take Charge of Your Working Capital
    Improve Your Cash Position
    The Truth is in
    the Details
    Innovationsprämie 2013
    "Innovationsprämie
    2013" Award
  • Trufa Scoop metrics page
    Take Charge of Your Working Capital
    Unlock Your ERP Data
    Connect Finance
    and Operations
    Best in Big Data Award 2013
    "Best in Big Data Award 2013"
  • Trufa Scoop correlations page
    Take Charge of Your Working Capital
    Calculate Correlations in Seconds
    Realize True Performance Indicators
    Innovationspreis Detecon ICT Award
    "Innovationspreis
    Detecon ICT" Award
  • Trufa Scoop simulations page
    Take Charge of Your Working Capital
    Free Up Cash Sustainably
    Navigate,
    Simulate,
    Act
  • Trufa Scoop alternatives page
    Take Charge of Your Working Capital
    Conduct What-If Business Simulations
    Quantify Financial Impact

Overview

Trufa delivers True Finance Applications, which enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvements, and understand their impact on financial performance.
With our product Trufa Scoop, SAP customers can inspect their source,
make and deliver operations for opportunities to free up cash sustainably.

Intuitive

Trufa Scoop brings your entire business to the Board Room on your iPad.

Instant

Trufa Scoop is up and running
within one week.

Integrated

Trufa Scoop detects cause-effect between goods and cash flows.

See Trufa Scoop in Action

Take the One Week Challenge

Seeing is believing.
Call us today and you can explore your own data within 1 week.

Key Features

User-defined KPIs

Easy to use, on-the-fly capability to add your individual Key Performance Indicators

Live Evaluations

Correlations and calculations are done against millions of records – using your data – in seconds

Quantitative Assessments

Since "cash-is-king" smart decisions require quantitative (monetary outcomes) analysis results as well

Predictive Analytics

Trufa Scoop applies techniques from advanced statistical methods, machine learning, and data mining

Operational Intelligence

Trufa Scoop exploits the actual postings of operational SAP ERP systems without the need for data warehouses BI tools

"Big Data"

Real-time processing of vast operational data sets using SAP HANA in-memory computing platform

Key Benefits

The result: insights that can identify financial performance improvements and quantify how operational process changes will improve cash flow, working capital, inventory levels, and other key financial metrics.

True Data yield
True Insights

  • Live data instead of derived averages
  • Live data instead of benchmarks
  • Live data instead of public reports

Looking Forwards
rather than Backwards

  • Sensing how the business ticks
  • Finding root-cause relationships
  • Predicting the customer behavior

Deciding Before
rather than After The Fact

  • Results in seconds versus days
  • Deployments in less than one week
  • Changes in minutes not weeks

Data-as-a-Service (DaaS)

scoopCloudBack 1 2 3 scoopCloudBack

No Software

  • Only Internet connection
  • Only SAP HANA running in the cloud

Zero Preparation

  • Without triggers
  • Without modeling

Holistic History

  • All SAP ERP versions (since 2001)
  • All SAP ERP customizations

News

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Media Kit

Download Online Media Kit for DEMO Enterprise 2014

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Awards

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Detecon ICT Awards, Big Data Award, Innovationsprämie

Detecon ICT Award 2013 Computerwoche Best in Big Data 2013 Innovationspraemie 2013



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Trufa - April 3, 2014

Trufa Launches its First True Finance Application Trufa Scoop at DEMO Enterprise 2014

Showcases Predictive Analytics Data-as-a-Service Delivered on an iPad for the CFO
in the Smart Data Category on the DEMO Stage


Trufa, Inc. (www.trufa.net), the pioneer of True Finance Applications, today launched its first application Trufa Scoop – Seeking Cash Opportunities in Operational Processes – at DEMO Enterprise 2014. DEMO Enterprise is world-renowned for launching the most innovative companies in enterprise, mobile, cloud computing, consumer, and social media technologies.

Designed for the Office of the CFO, Trufa Scoop calculates, visualizes, and simulates the impact of operational changes on working capital, spanning the end-to-end business functions of Source, Make and Deliver. Trufa Scoop applies big data technology to raw ERP data to generate purposeful, real-time information, allowing users to create and evaluate their own KPIs on the spot. Advanced statistical methods provide on-the-fly modeling, correlation of operational and financial metrics, and instant simulation of process improvements.

Trufa Scoop enables companies to improve their working capital position and unlock cash. According to PWC’s Global Working Capital Annual Review 2013, companies could free up a total of US$5.1 trillion of cash from working capital improvements (PWC).

“Trufa is honored to be recognized by DEMO Enterprise for delivering innovation to the CFO and we are proud to launch Trufa Scoop at this premier industry event,” said Ralph Treitz, CEO and Co-Founder of Trufa Inc. “We have received enthusiastic feedback from our early customers. They recognize that Trufa Scoop is a first-of-its-kind. We have an enterprise grade application which is productive within one week, and we have made complex business simulations easy on an iPad. By delivering insights based on true numbers, Trufa Scoop presents a sea change in how CFOs and executives will gain control on process improvement, unlock cash and improve their working capital position.”

Trufa will provide a live, four-minute demonstration of Trufa Scoop on the DEMO Enterprise 2014 stage on April 3 in the New Products: Smart Data session scheduled at 10:10-10:50am. Trufa will also host live Trufa Scoop demonstrations beginning today at Booth #D26 in the DEMO Enterprise 2014 Pavilion.

“After traveling the country and vetting hundreds of companies on the DEMO Tour, we are excited to select Trufa to be one of the 27 companies launching new products solving big problems at DEMO Enterprise,” said Erick Schonfeld, Executive Producer of DEMO.

Time to Value: Data-as-a-Service

Speed and simplicity are fundamental to the Trufa Scoop design principles. As such, Trufa Scoop is powered by SAP HANA in the cloud and delivered as Data-as-a-Service on an iPad. This ensures customers can go live instantly with a ready-to-use application that does not require implementation or data experts. CFOs and other decision-makers are empowered by a vivid and highly intuitive application to collaborate across business functions and immediately act on the results of their investigation.

“Trufa can open up a world of information, analysis, and decision-making that was locked behind the complexity of a previous generation’s enterprise software tools and technology,” said Joshua Greenbaum, Principal of Enterprise Applications Consulting (EAC). “By using SAP’s HANA cloud-based enterprise analytical engine, Trufa Scoop can provide the Office of the CFO with a game-changing set of analyses on the critical issues of working capital management, operations, and waste.”

Trufa Scoop Pricing, Availability and One-Week Challenge

Trufa Scoop is generally available today as a monthly subscription. Trufa offers a one-week challenge: we will ensure customers see their ERP data live in Trufa Scoop in 7 days or less. As part of this one-week challenge, Trufa will also host an onsite workshop with customers to jointly discover areas of opportunities to optimize their working capital and cash positions. To sign up, visit www.trufa.net. Stay connected with DEMO through the communities on the following sites:

About Trufa

Trufa Inc. delivers True Finance Applications, connecting finance and operations in a purposeful way with speed, precision and a bias for action. Designed for the office of the CFO, Trufa’s predictive analytics applications enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvement, simulate process changes on the fly, and quantify their impact on financial performance. By applying big data technology and advanced statistical methods to a company’s entire ERP data, Trufa delivers immediate results directly to the decision-maker, in a highly intuitive and responsive manner. As a result, CFOs can actively optimize their working capital by tackling root causes rather than treating symptoms, substantially and sustainably improving cash flow, inventory, and other key financial metrics.

Trufa is a privately held company headquartered in Palo Alto, CA with offices in Heidelberg and Munich, Germany.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit DEMO Enterprise.

All product and company names herein may be trademarks of their registered owners.

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Blog Guenther Tolkmit - Feb 28, 2014

Payment terms are unmovable. Or?




Everybody knows this. The payment terms are determined by the customer. Because the customer is king. Isn’t it?

Actually we found out that this is one of the most persistent myths in business nowadays. We have evidence that the operational processes of a company are indeed impacting the payment behavior of their customers.

Wow. What an insight!

We were assuming that such correlation exists. But we didn’t have the proof up to now.

How come?

We didn’t do a study. We just analyzed the feedback of our customers.

Our customers used our business simulator SCOOP in order to study their company behavior. And they simulated the potential impact of operational process changes on their financial metrics. And it turned out that payment terms are indeed being directly influenced by their logistics processes for example.

Too good to be true? Try it out yourself. Within one week you’ll be up and running.

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Trufa - Feb 26, 2014

Trufa Expands Leadership Team with Seasoned Sales, Marketing and Product Executives

Senior Executives Bring Combination of Enterprise Software and Big Data Analytics
Start-Up Experiences to Build Trufa Business Globally




Palo Alto, CA - Trufa Inc., the innovator in delivering big data True Finance Applications for the office of the CFO, today announced three new additions to its leadership team. Based in the U.S., Narina Sippy joins the Executive Management team as Trufa’s Chief Marketing Officer and GM of the US Operations, William (Bill) Compton as Vice President of Americas Sales, and Henning Schulze-Lauen as Vice President of Product Management globally. This announcement follows a successful demonstration of Trufa’s Scoop product at the recent SAP Innovation Center opening ceremony in Potsdam, Germany. (SAP Innovation Center Official Opening Event.)

“We have carefully selected a team of world-class professionals who understand the business complexities of large enterprises,” said Ralph Treitz, CEO and Co-Founder of Trufa Inc. “It is an invaluable asset for Trufa to be able to tap into this team’s many years of personal experience in key industries such as manufacturing, CPG and retail among others as we bring innovation to the finance department. With our growing presence in Silicon Valley, we offer a unique blend of deep enterprise business expertise with the nimble, innovative start-up attitude. Narina, Bill and Henning will leverage their know-how to deliver immediate value to Trufa customers.”

A seasoned enterprise software executive, Narina Sippy brings more than 20 years of marketing, product marketing and general management experience to Trufa. In her dual role as CMO and U.S. General Manager, she will lead the company’s global marketing programs as well as establish the Trufa’s operations in the region. Following senior leadership positions at SAP and Siebel Systems, Sippy most recently served as Vice President, Strategic Alliances and a member of the Executive Management team at Causata, a big data multi-channel customer analytics start-up acquired in 2013.

As Vice President of Sales in the Americas, Bill Compton joins Trufa with more than 20 years of world-class enterprise sales expertise. Throughout his career, Compton has delivered substantial value to strategic customers globally in the supply chain management, ERP and e-procurement markets. Compton's extensive experience includes several years with SAP and i2 Technologies, where he consistently ranked among the highest producing sales executives, by developing collaborative partnerships with key customers focused on mutual success. In his new role, Compton will drive the Trufa's sales in the Americas, building a solid customer base generating strategic business opportunities for rapid growth.

Taking on global responsibility, Henning Schulze-Lauen serves as Trufa’s Vice President of Product Management. Following international leadership roles at Parsytec, Intentia and Lawson, Schulze-Lauen joins Trufa to establish a robust inbound product function. In this role, he works with the engineering team on product roadmap, design and quality, and collaborates closely with the field and customers to ensure Trufa’s uniquely vivid and purposeful user experience. Schulze-Lauen, who holds a Ph. D. in production automation, also adds a strong manufacturing background to the team.

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Blog Ralph Treitz - March 17, 2014

Big Data oder One ERP?




Der vermeintliche Gegensatz zwischen der Harmonisierung verschiedener und verschieden konfigurierter SAP Systeme und einem Big Data Ansatz wie ihn SCOOP verfolgt, wird oft als problematisch angesehen. In der Tat ist er es nicht, weil hier von zwei verschiedenen Dingen die Rede ist.

Sind harmonisierte Daten überhaupt wünschenswert?

Es kommt darauf an. Wenn das Ziel eine einheitlich konfigurierte ERP Landschaft für das gesamte Unternehmen ist, dann wird sicherlich nach Erreichen dieses Ziels die einheitliche Steuerung des Unternehmens erheblich leichter. Die Übersichtlichkeit über Qualität und das Einhalten von vorgesehenen Prozessen würde verbessert.

[...]

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Media Kit


news

Trufa Press Release for DEMO Enterprise

news

Trufa Company FactSheet

news

Trufa Scoop Product Sheet

news

Trufa Scoop Screenshot: Simulation quantifies impact of process changes on cash position

news

Trufa Scoop Screenshot: Trufa Scoop helps improve compelte cash-to-cash cycle

news

All documents in the Trufa Media Kit

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About Trufa



Trufa Inc. delivers True Finance Applications, connecting finance and operations in a purposeful way with speed, precision and a bias for action. Designed for the office of the CFO, Trufa’s predictive analytics applications enable enterprises for the first time to analyze in real-time vast amounts of operational data, identify opportunities for improvement, simulate process changes on the fly, and quantify their impact on financial performance. By applying big data technology and advanced statistical methods to a company’s entire ERP data, Trufa delivers immediate results directly to the decision-maker, in a highly intuitive and responsive manner. As a result, CFOs can actively optimize their working capital by tackling root causes rather than treating symptoms, substantially and sustainably improving cash flow, inventory, and other key financial metrics.

Trufa is a privately held company headquartered in Palo Alto, CA with offices in Heidelberg and Munich, Germany.


Executive Management Team

Computer Science, physics, mathematics & marketing; cumulative enterprise software experience 70+ years

Ralph Treitz

Ralph Treitz
Chief Executive Officer

SAP, IMG AG, co-founded VMS in 2002; co-founder & board member Trufa Inc.

Andreas Mielke

Prof. Dr. Andreas Mielke
Chief Science Officer

Professor, Institute for Theoretical Physics, Univ. of Heidelberg, co-founded VMS in 2002; co-founder & board member Trufa Inc.

Guenther Tolkmit

Guenther Tolkmit
Chief Delivery Officer

SAP, Intentia, Lawson, co-founder & board member Trufa Inc.

Narina Sippy

Narina Sippy
Chief Marketing Officer

SAP, Siebel Systems, Causata, Trufa Inc.

Investor Team

Accel Partners & Enterprise Software Veterans

Bruce Golden

Bruce Golden

Partner, Accel Partners

Alex Ott

Alex Ott

Founder, Owner, Cross Continental Ventures

Paul Wahl

Paul Wahl

Board Member: Trufa, QlikTech
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Resources


news

Trufa Scoop Product Sheet

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Imprint

Trufa GmbH
Burgstrasse 61
69121 Heidelberg
Germany

Tel: +49 (6221) 4 38 52 - 0
Fax: +49 (6221) 4 38 52 - 22
E-mail: trufa@trufa.net


Managing Directors: Ralph Treitz, Prof. Dr Andreas Mielke, Guenther Tolkmit


Head Offices: Heidelberg, Germany
Register Court: Mannheim. Commercial Register No.: 718555

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